Advanced Digital Marketing

Overview

Course Description

We live in an era where we rely on the Internet for everything. Every day, millions of individuals conduct business online using laptops, tablets, smartphones, and PCs. The expanding popularity of the Internet has created a huge opportunity for businesses to expand their online presence. Furthermore, the growing trend of digitizing firms has created a demand for new types of specialists. One who understands the sector and digital marketing.

We built our “Advanced Digital Marketing” course with the increased demand for digital marketing in mind, as well as the new work opportunities that will open up.

Our course includes Programmatic Advertising .
a stipend-based internship, and placement aid.
Students will receive Google certificates in Google Ads and Programmatic Advertising.

Who can enroll in this course?

Graduates, postgraduates, final-year students, and professionals interested in sales and marketing are all eligible to take this course.

Teaching Methodology

The course progresses as follows:

Month 1: Theory and practical classes with projects.
Month 2: The same as month 1.
Month 3: By the middle of the third month, students are prepared for the internship program and are assigned internships (depending on interview performance). Internships are three months in duration.
Month 4 and 5: Internship
Month 6: The internship terminates in the middle of the sixth month. The students return to the centre, complete all essential digital marketing upgrades, and are processed for the final placement.
N.B. All internships for students are stipend-based, with stipends ranging from $10,000 to $15,000 per month.

Curriculum

Digital Marketing Trends

In this subject, you will learn about the Digital Marketing industry. We will teach you about the various digital marketing channels, search engines, how they work, and programmatic advertising. You will also learn “why programmatic advertising is considered the future of digital marketing.”

Introduction to Digital Marketing.
What Are Search Engines
How search engines function.
Introduction to SEO, SEM, and SMM.
Introduction to programmatic advertising.
Myths about Digital Marketing: Assignment and Research Work.

Web Designing & WordPress

In this session, we will introduce you to the world of web design. You’ll learn how to create a website from scratch with WordPress. We will teach you about the various WordPress themes and plugins and demonstrate how to use them on a live project. We will also instruct you in HTML and JavaScript.

Introduction to WordPress
including themes, plugins
elementor
page design
WordPress technicalities
live projects, assignments, and research.

Content Creation

You will comprehend the value of content in marketing and the responsibilities of a content team. We will ask you to do research and curate content for various live projects while keeping to industry standards. We will also teach you about the many content marketing tools that are used to curate content.

Keyword Research and Content Writing
Use of AI in Digital Marketing for Content Creation and SEO.
Content Calendar Creation
Copywriting Plagiarism Research work

SEO and Metrices

In this section, you will learn about the entire SEO process. First, you must use SEO approaches to a variety of live projects. Then you must develop SEO strategy for each project. In addition, we will educate you how to measure and optimize performance and strategy. These modules will require you to complete three separate practical assignments.

SEO strategies include on-page and off-page optimization, technical SEO, and sitemaps.
Site Structure: Robots.txt
Mobile Optimization
Duplicate content issue and link analysis.
Crawlability Issues
Internal and External Links
SEO Audit, Advertising Metrics, Assignments, Live Projects, and Research

MS Excel

This program teaches the fundamentals and advanced features of MS Excel. In addition, we show you how to use this tool for reporting.

Importing data, Navigation, and Worksheets.
Data manipulation and formatting of tables
formulas and functions

Online Ads

This session will introduce you to the various online advertising platforms. You’ll also learn about how different platforms work. In this course, you will be expected to develop ad strategies for various platforms and apply them to live campaigns. We will also teach you about reporting for all platforms and how to optimize campaigns and tactics in real time.

Google Ads include Search
Display
Video
and App ads
Microsoft Advertising Native Ads

Social Media Marketing

This module will teach you everything about social media. You will comprehend all of the abilities needed to develop organic and inorganic social media strategy. You will also obtain a thorough understanding of Paid Social Media Advertising by managing, evaluating, and optimizing social media campaigns for live projects. This session will teach you how to create a brand, cultivate a community, and leverage your knowledge to expand your business and brand.

Organic Social Media Marketing
Facebook and Instagram advertisements
LinkedIn advertisements
Twitter adverts
live project and assignment

Google Analytics

In this subject, you will learn how to apply analytical tools and practically comprehend the Google Analytics platform. Furthermore, you will become adept with the platform and will be required to use it to analyze the performance of your campaigns and real projects.

UTM parameters
Track events and conversions using dashboards.
Custom ReportsReal-Time Reports
Audience Reports
Acquisition Reports
User Behavior AnalysisConve
sion Reports
Attribution Model

Email Marketing

This session will teach you about Email Marketing, including what it is, when and why it should be used, and the dos and don’ts. We’ll talk about how to use your abilities to effectively grow a business. You will gain hands-on experience using the best tools for writing professional emails. It will show you how to manage your contacts and send emails in a strategic manner. Additionally, candidates will learn about email automation, the Double Opt-in Method, and emails with Call-to-Action (CTA).

Introduction to Email Marketing.
Email Designing & Marketing Tools
Tips for conducting research and completing assignments.

Monetization

This module will assist you in generating a money stream through several methods. We will teach you the fundamentals of earning online revenue through numerous channels and demonstrate how to implement the techniques on various projects.

Affiliate marketing.
An Introduction to Affiliate Marketing
Affiliate Networks
Google Adsense

YouTube

This session provides an overview of SEO on YouTube. In this module, you will learn how YouTube Analytics works. You will also learn more about how to monetize your YouTube channel.

SEO for YouTube.
YouTube Analytics
Monetization
Use of AI in video making

Programmatic Advertising

Programmatic advertising is considered to represent the future of digital marketing. According to current trends, programmatic advertising accounts for approximately 80% of overall display ad expenditure. You will study everything about programmatic advertising, including its current and future applications and varieties.

Introduction to Programmatic Advertising
IAB
Programmatic Ad Buying
Benefits and Challenges.
Online Ad Platforms
Comparison of Google Ads and Programmatic Advertising
Future of Programmatic Advertising
Types of Programmatic Advertising
and Ad Networks.

RTB

Programmatic is well-known for its real-time auctions and ability to send advertisements to the right people at the right times. RTB is critical in selling remnant inventories for publishers and assisting advertisers in purchasing inventory at the best market price available at the moment. This class will teach you about the RTB ecosystem, including its components and how the system works. This unit includes hands-on training with RTB components such as SSP and DSP.

Learn about the Open RTB Ecosystem
including its components
functionality
players
pros and cons.

Programmatic Direct

Parallel to RTB, Programmatic Direct handles the various transactions between the advertiser and the publisher. So, first, learn about this excellent revenue generation approach for publishers and how RTB differs from Programmatic Direct. The ad servers and SSP should then be used to create a programmatic direct advertising campaign for both the publisher and the advertiser.

Programmatic Advertising Auctions
RTB vs Direct Comparison of Deals

ATD and Audience Data

This unit explains the various types of audience data and cookies. Understand the role of cookies in the advertising ecosystem. Learn about cookie-free advertising environments–the future.

Need for ATD
Types of Audience Data Cookies and their types
Cookieless Identity Solutions

DMP

Data is the most significant aspect of the entire online advertising market. As a result, the Database Management Platform (DMP) is critical in reaching the appropriate audience at the right time. The unit covers all aspects of DMP and its connection with DSP.

Understanding DMP
DMP Platforms and their Functionality

Ad Servers

You comprehend and then practically apply your principles in Ad Servers such as Google Ad Manager and Campaign Manager 360. Implement line items and display advertisements on your website.

GAM
Campaign Manager 360

Waterfall Model

The waterfall model concept originated in 2010 and remains the most effective auction dynamics in the programmatic buying paradigm. Create a waterfall model with GAM and analyze the behavior of various SSPs in the waterfall setting.

How does the waterfall model work?
Using the Waterfall model

Video Ads

Video ads are always more effective than other ad formats at telling a brand’s narrative. This chapter explains the many forms of video advertising and their applications.

Basics of Designing Using Canva

Learn how to make basic ad designs with Canva. These designs are later used into Google Display Ads and Programmatic Ads.

Also, discover how to employ artificial intelligence in image creation.

Price: ₹71,499

Duration: 240 Hours(6months)

Language: English

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